Blog — cupping

What Does Coffee Taste Like?

Posted by Christopher McClure on

There was recently a segment on the Today show that did a blind taste test between what they called ‘cheap deli coffee’ and ‘fancy gourmet coffee.’ Their finding? 67% of participants preferred the cheap stuff. It has prompted some negativity from those interested in craft coffee, and for good reasons (what coffees are they using? how are they roasted? how are they brewed? how long did they sit around before being served? how does ‘dozens’ constitute any kind of meaningful sample size?), but there might be something to what they’re saying. Mostly being: maybe most people aren’t able to tell what...

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